Affiliate programme FAQs

Do I need a National Lottery Account to be an affiliate?

No, you don't. However, to be alerted to Rollovers, you will need to register for SMS alerts and for this you will need an Account.

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Is it free to become an affiliate?

Yes. There is no fee to join the scheme.

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Which games can I promote?

You will be able to promote Lotto, EuroMillions, Dream Number and Daily Play, plus various other services eg Play by Text.

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Who do I contact if I have a problem or query?

Please contact your account manager at your preferred network. We currently use three networks, TradeDoubler, buy.at and Affiliate Window. You can visit their websites for more information.

www.tradedoubler.com www.buy.at www.affiliatewindow.com Back to top

How do I join and how often will I be paid?

Once you have contacted the networks you will be asked to go through an approval process set out by The National Lottery. You must follow the criteria to successfully pass this process. The payment terms are set out by the networks. Please contact them for full details.

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Which creative formats are available?

Digital creative assets will generally be supplied in swf and gif files to help you maximise their effect. They can be downloaded from the network's consoles.

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Become an Affiliate

Become an Affiliate

  • Join our programme and promote one of our favourite brands
  • We'll supply useful information and promotional tools
  • Be part of our multi-media campaigns

Find out more

Become an Affiliate