Affiliate programme FAQs

• Do I need a National Lottery Account to be an affiliate?
• Is it free to become an affiliate?
• Which games can I promote?
• Who do I contact if I have a problem or query?
• How do I join and how often will I be paid?
• Which creative formats are available?

Do I need a National Lottery Account to be an affiliate?

No, you don't. However, to be alerted to Rollovers, you will need to register for SMS alerts and for this you will need an Account.

Is it free to become an affiliate?

Yes. There is no fee to join the scheme.

Which games can I promote?

You will be able to promote Lotto, EuroMillions, Thunderball, Dream Number, Daily Play and Instant Wins plus various other services e.g. Play by Text.

Who do I contact if I have a problem or query?

Please contact your account manager at your network. We currently use two networks, TradeDoubler and Affiliate Window. You can visit their websites for more information and to sign up to the programme.

How do I join and how often will I be paid?

Once you have contacted the network, you will be asked to go through an approval process set out by The National Lottery. You must meet the criteria set out to successfully pass this process. The payment terms are determined by the networks. Please contact them for full details.

Which creative formats are available?

Digital creative assets will generally be supplied in swf and gif files to help you maximise their effect. They can be downloaded from the network's websites once you have been approved as an affiliate.