Top Prize Management

Code of Practice on Top Prize Management

Code of Practice on Top Prize Management

Version 9 - March 2014

  • Introduction

    This Code of Practice on Top Prize Management ("the Code") for Scratchcard games has been approved by the Gambling Commission under Condition 7(15) of the Section 5 Licence. The Code covers both the content of Scratchcards and Promotional Material (all material designed to promote the Scratchcard game and includes Point of Sale and all forms of advertising).

    Detailed information of prizes available to be won at the start of the game shall be provided in the game's Game Procedures (available at retailers, www.national-lottery.co.uk or National Lottery Line 0845 9100 000). Point of Sale (player-facing material distributed by Camelot UK Lotteries Limited ("Camelot") for display at retailers) shall indicate how players can find out the number of prizes yet to be claimed for an individual game in a visible way.

    In all cases, once the section 6 Licence for a Scratchcard expires or the game is removed from sale, Camelot shall instruct retailers to remove the Point of Sale material referring to prizes. Camelot shall take all reasonable steps necessary to secure that retailers comply with such instructions.

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    Categories of Scratchcards

    Scratchcards shall be divided into three categories (A, B and C) dependent on the Top Prizes (means the highest prize or prizes that may be won in a Scratchcard Game) available in the game. If Camelot plans to launch a Scratchcard game that does not fit within any of these categories, then it shall, prior to the launch of that game propose a revision to the Code.

    Category A B C

    Definition

    Games which offer lump sum cash prizes or Regular Payment Prizes (means a cash prize where payment of the total cash value of the prize is spread over a period of no more than 12 months. The prize may be paid in fixed equal weekly or monthly cash instalments) of less than £121,000.

    Players choose games in this category based on price, colour/visuals, theme and newness with Top Prize a later consideration. As a result, games in this category can remain on sale whether or not a Top Prize remains to be claimed.

    Games which offer both Non-Cash Prizes (means any prize that includes an element that is not payable in cash, which does not negatively impact the image or reputation of The National Lottery) and cash Top Prizes with a combined value of less than £121,000.

    Players choose games in this category based on the chance to win either the Non-Cash Prize or the cash Top Prize as the Scratchcard communication describes them with equal weight. Games in this category can remain on sale whilst at least one of either prize type is available to be won.

    Games which offer Non-Cash Prizes or cash Top Prizes of £121,000 or more, or Annuity Prizes (means prize of an annuity policy, which will be purchased on behalf of the winner to provide fixed equal annual cash payments for the period specified in the Game Specific Rules for the relevant Scratchcard).

    Players of games in this category expect that they can win one of the Top Prizes when they purchase a Scratchcard.

    Restriction

    Each game in this category shall have no fewer than 5 top prizes.

    Where games offer a Non-Cash Prize as a lower value prize, those games may remain on sale whilst there are Non-Cash Prizes or Top Prizes available to be won, providing that the combined value of the two prizes (the Non-Cash Prize and the cash Top Prize) is less than £121,000.

    Once the last Non-Cash Prize or cash Top Prize (whichever is the last remaining) has been validated, Camelot will, within 24 hours, prevent further activations of the game being made.

    The number of Top Prizes available at the launch of the game shall be communicated on the face of the Scratchcard.

    Camelot will prevent further activations of the game being made within 24 hours of the last Top Prize being validated.

    Terms

    Scratchcards in this category may remain on sale whether or not a Top Prize remains to be claimed.

    Once the last Top Prize has been validated, Camelot shall, within 24 hours, prevent further activations from taking place. After this date retailers shall be permitted to sell Scratchcards that have already been activated. Unactivated packs shall be removed from retailers at the next game collection.

    Once the last Top Prize has been validated, Camelot shall, within 24 hours, prevent further activations from taking place. After this date retailers shall be permitted to sell Scratchcards that have already been activated. Unactivated packs shall be removed from retailers at the next game collection.

    Communication

    For any game falling under Category A, Promotional Material can refer to the Top Prize or Top Prizes available in the game, provided that a Top Prize can still be won. If the last Top Prize is validated whilst Top Prize POS is still in-store, or Top Prize advertising is still on air, Camelot must ensure that the messages are changed accordingly.

    • In the case of advertising, this shall be done within 24 hours.
    • In the case of Point of Sale, Camelot shall communicate to retailers to remove the items within 10 days and take reasonable steps to ensure retailers comply with the instruction.

    Camelot shall take the following steps to inform players:

    • The National Lottery Line shall communicate the message to all relevant callers.
    • www.national-lottery.co.uk shall be updated within 24 hours.

    For any game falling under Category B, Promotional Material can refer to the Non-Cash Prize or cash Top Prize available in the game, provided that a Non-Cash Prize or Cash Top Prize can still be won. If the last Non-Cash Prize or cash Top Prize is validated whilst POS is still in-store, or advertising is still on air, Camelot must ensure that the messages are changed accordingly.

    • In the case of advertising, this shall be done within 24 hours.
    • In the case of Point of Sale, Camelot shall communicate to retailers to remove the items within 10 days and take reasonable steps to ensure retailers comply with the instruction.

    Communication that the last Non-Cash Prize or cash Top Prize has been claimed shall be made by Camelot in the following ways:

    • Terminal message shall be sent to retailers within 24 hours
    • Call centre staff informed within 24 hours
    • Sales Team shall be informed as soon as is reasonably practicable and shall update multiple retailers head office accounts and retailers directly when in store
    • Retailer letter sent to all retailers within 10 days of validation.

    Camelot shall take the following steps to inform players:

    • An A4 poster will be sent to all retailers that do not have a media screen within 10 days of validation. Camelot shall use reasonable endeavours to ensure that the poster is displayed by these retailers
    • E-media digital screens shall be updated within 24 hours
    • The National Lottery Line shall communicate the message to all relevant callers
    • www.national-lottery.co.uk shall be updated within 24 hours.

    For any game falling under Category C, Promotional Material can refer to the Top Prize or Top Prizes available in the game, provided that a Top Prize can still be won. If the last Top Prize is validated whilst Top Prize POS is still in-store, or Top Prize advertising is still on air, Camelot must ensure that the messages are changed accordingly.

    • In the case of advertising, this shall be done within 24 hours.
    • In the case of Point of Sale, Camelot shall communicate to retailers to remove the items within 10 days and take reasonable steps to ensure retailers comply with the instruction.

    Communication that the last Top Prize has been claimed shall be made by Camelot in the following ways:

    • Terminal message shall be sent to retailers within 24 hours
    • Call centre staff informed within 24 hours
    • Sales Team shall be informed as soon as is reasonably practicable and shall update multiple retailers head office accounts and retailers directly when in store
    • Retailer letter sent to all retailers within 10 days of validation.

    Camelot shall take the following steps to inform players:

    • An A4 poster will be sent to all retailers that do not have a media screen within 10 days of validation. Camelot shall use reasonable endeavours to ensure that the poster is displayed by these retailers.
    • E-media digital screens shall be updated within 24 hours
    • The National Lottery Line shall communicate the message to all relevant callers
    • www.national-lottery.co.uk shall be updated within 24 hours.

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