New game ideas

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Why develop a new game idea?

Imagine how great it would feel, knowing that the nation is playing the game you've invented! Your ideas on new games can contribute to maximising returns to the Good Causes. The tips below can assist you in taking your lottery game idea from the drawing board to reality.

Considering the elements

Ideally, when you develop your game idea, you should consider all of the elements to ensure your game idea is as good as it could be. However, these tips are only a guide, so use them appropriately. All proposals will be evaluated based on how innovative, new and creative they are, as well as their potential to generate incremental revenue for the Good Causes.

Use these questions to help develop your game idea

How to play?

  • How would a player enter?

How to win?

  • What must a player do to win a prize?

Prize structure

  • What would the prize(s) be?
  • Are there a number of prize levels available?
  • What are the odds of winning?
  • What percentage of sales will be returned to the player in prizes?

Prize type

  • Will the prize levels be guaranteed or would the prizes be shared based on the number of winners?

Price of entry

  • What would each game cost to play?

Frequency of draw

  • How often would the game draw take place (ie. weekly, twice per week, daily)?

Sales forecast

  • What would you expect the sales of your game to be on an annual basis? What is the rationale behind your sales estimates?

Game strategy

  • How does your game complement the other games that are available from The National Lottery® including Lotto, Lotto HotPicks, Thunderball, EuroMillions, Scratchcards and Instant Wins?
  • Are there any other games, either lottery or non-lottery with which your game may directly compete?
  • Does your game offer players any play or prize benefits over that offered by the existing games from The National Lottery?
  • What would be the key reason that players would choose to play your game?
  • How would you ensure that players continue to find your game interesting to play over time?

Apart from a great story to tell all your friends and family, there's a lot to play for!

  • The challenge of designing a good game idea.
  • The excitement of possibly seeing your game idea being launched and played by thousands of people.
  • A potential reward for developing a successful lottery game idea.

What do I do next?

Once you have developed your game idea and agreed to the attached 'Camelot Terms and Conditions for New Idea Review' please print, sign and send it, along with your game proposal, to the following address. We will send you a reply explaining the next steps, and our evaluation process. Don't forget to enclose your contact details.

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New Game Co-ordinator Camelot UK Lotteries Limited Marketing Department Tolpits Lane Watford WD18 9RN