Code of Practice on Top Prize Management

Version 14 – February 2024

• For Scratchcard games in circulation at 1st February 2024 – Categories of Scratchcards

  This Code of Practice on Top Prize Management (“the Code”) for Scratchcard games covers the process which applies to the communication of Scratchcard Top Prize information to National Lottery players (including all forms of advertising).

  A Top Prize refers to the highest value which is available to be won on a Scratchcard game.

  Detailed information of the prizes which are available to be won at the start of each game is provided in the Scratchcard Game Procedures (available at www.national-lottery.co.uk or by contacting the National Lottery Line on 0333 234 50 50 (Calls cost no more than calls to 01 and 02 numbers. If your phone tariff offers inclusive calls to landlines, calls to 03 numbers will be included on the same basis)). Point of Sale (player-facing material distributed by Allwyn for display at retailers) shall indicate how players can find out the number of prizes yet to be claimed for an individual game. Details of how many Top Prizes are available in a Game will be available online at www.national-lottery.co.uk.

  In all cases, once a Scratchcard game is removed from sale, Allwyn shall instruct retailers to remove any advertising material which refers to prizes. Allwyn shall take all reasonable steps necessary to ensure that retailers comply with such instructions.

  The following Scratchcards were allocated into three categories (A, B and C) dependent on the value of the Top Prize, or prizes that may be won. The table below explains what each category means.

  • 1277 £150,000 Purple
  • 1282 Platinum 7s
  • 1297 Lucky Roll
  • 1298 Neon 9s
  • 1301 £5,000 A Week For A Year
  • 1302 £100 Loaded
  • 1305 £100,000 Multiplier Pink
  • 1308 Hidden Treasures
  • 1310 £250,000 Yellow Doubler
  • 1315 Gold Riches
  • 1318 Bingo Multiplier
  • 1319 Play Your Stars Right
  • 1321 Jewel Multiplier
  • 1323 Lucky Lines
  • 1325 £100,000 A Month For A Year
  • 1326 £120,000 Richer
  • 1327 £100 Doubler
  • 1329 Gold Fever
  • 1330 £250,000 Orange
  • 1331 Black and Gold
  • 1332 Cashword Doubler
  • 1333 £500 Loaded
  • 1334 £100,000 Tripler Purple
  • 1335 Double Match
  • 1336 Gem Smash
  • 1337 Hot Money
  • 1338 Bingo Pink
  • 1342 Get Fruity
  • 1344 Winning 777
  • 1345 £100,000 A Month For A Year
  • 1346 Bank The Cash
  • 1347 £250,000 Green
  • 1348 Gold 7s
  • 1349 Cashword Extra
  • 1350 Spin Match Win
  • 1351 Win £5, £10, £20 or £50
  • 1352 Super 7s
  • 1353 100X
  • 1354 £120,000 Richer
  • 1356 £75MMillion Cash Spectacular
  • 1357 £100,000 Doubler Green
  • 1358 Cosmic Cash
  • 1359 Golden Fortune
  • 1360 Mega Multiplier
  • 1361 £100 Multiplier
  • 1362 Sapphire Multiplier
  • 1363 Jungle Jackpot
  • 1364 3 in 1
  • 1365 Top Dog
  • 1366 Bingo Bonus
  • 1367 Cashword Blocks
  • 1368 Millionaire 777
  • 1369 Millionaire Maker
  • 1370 Money Tree Multiplier
  • 1371 £500,000 Multiplier Pink
  • 1372 Triple Cashword Pink**
  • 1373 Full of £1,000s
  • 1374 £2MMillion Blue
  • 1375 £100,000 A Month For A Year
  • 1376 Dice Towers
  • 1377 £100,000 Red (bigger ticket)
  • 1378 £250,000 Gold
  • 1379 Lucky Drop
  • 1380 Full of £500s
  • 1381 Bingo Crazy
  • 1382 £2MMillion Black
  • 1383 12 Pays Of Christmas
  • 1384 £100,000 Teal
  • 1385 Jolly 7s
  • 1386 Festive Fortune
  • 1387 Merry Millionaire
  • 1388 Lucky Bonus**
  • 1389 Maze of Fortune
  • 1390 £100 Loaded
  • 1392 Black Pearl
  • 1393 Cash Vault Jewels
  • 1396 £50 Million Cash Showdown
  • 1399 Holiday Cash

  **these Scratchcard games launched after 1st February 2024 but were still categorised.

  Categories of Scratchcards

  Category	A	B	C
  Definition	Games which offer cash Top Prizes, or Regular Payment Prizes with a combined total value of less than £121,000. A Regular Payment Prize refers to a cash prize where payment is spread over a period of no more than 12 months, as specified in the relevant Game Specific Rules. The prize may be paid in fixed equal weekly or monthly cash instalments. Players choose games in this category based on price, colour/visuals, and standout, with Top Prize a later consideration.	Games which offer cash Top Prizes and/or Non-Cash Prizes with a combined total value of less than £121,000. A Non-Cash Prize refers to any prize that includes an element that is not payable in cash, which does not negatively impact the image or reputation of The National Lottery. Players choose games in this category based on the chance to win either the Non-Cash Prize or the cash Top Prize.	Games which offer cash Top Prizes, Non-Cash Prizes, Regular Payment Prizes and/or Annuity Prizes with a combined value of £121,000 or more. A Regular Payment Prize refers to a cash prize where payment is spread over a period of no more than 12 months, as specified in the relevant Game Specific Rules. The prize may be paid in fixed equal weekly or monthly cash instalments. An Annuity Prize refers to a cash prize where payment is spread over fixed equal annual cash payments for the period specified in the relevant Game Specific Rules. Players choose games in this category based on prizes and expect that they can win one of the Top Prizes.
  Terms	Scratchcards in this category may remain on sale whether or not a Top Prize remains to be claimed. Each game in this category shall have no fewer than 5 Top Prizes.	Scratchcards in this category can remain on sale whilst there is at least one of either the top cash prize or non-cash prize (whichever is higher in value) available to be won. Once the last Non-Cash Prize or cash Top Prize (whichever is the last remaining) has been validated, Allwyn will, within 24 hours, prevent further activations of the game being made. After this date retailers shall be permitted to sell Scratchcards that have already been activated. Unactivated packs shall be removed from retailers at the next game collection.	Once the last Top Prize has been validated, Allwyn shall, within 24 hours, prevent further activations from taking place. After this date retailers shall be permitted to sell Scratchcards that have already been activated. Unactivated packs shall be removed from retailers at the next game collection.
  Communication	For any game falling under Category A, advertising can refer to the Top Prize available in the game, provided that a Top Prize can still be won. If the last cash Top Prize and/or Regular Payment prize is validated whilst Top Prize POS is still in-store, or Top Prize advertising is still on air, Allwyn must ensure that the messages are changed accordingly. In the case of digital advertising, this shall be done within 24 hours. In the case of printed advertising at retailers, Allwyn shall communicate to retailers to remove the items within 10 working days and take reasonable steps to ensure retailers comply with the instruction. Allwyn shall also take the following steps to inform players and retailers: The National Lottery Line shall communicate the message to all relevant callers. www.national-lottery.co.uk shall be updated within 1 working day.	For any game falling under Category B, advertising can refer to the Non-Cash Prize or cash Top Prize available in the game, provided that a Non-Cash Prize or cash Top Prize can still be won. If the last Non-Cash Prize or cash Top Prize is validated whilst POS is still in-store, or advertising is still on air, Allwyn must ensure that the messages are changed accordingly. In the case of digital advertising, this shall be done within 24 hours. In the case of printed advertising at retailers, Allwyn shall communicate to retailers to remove the items within 10 working days and take reasonable steps to ensure retailers comply with the instruction. Allwyn shall also take the following steps to inform players and retailers: The National Lottery Line shall communicate the message to all relevant callers. www.national-lottery.co.uk shall be updated within 1 working day. E-media digital screens shall be updated within 48 hours. Please note: In the event of a last Top Prize validation occurring on the last working day of the week, e-media digital screens will be updated on the 2nd working day of the following week. Terminal message with screensaver shall be sent to retailers within 48 hours. Allwyn will use best endeavours to communicate a terminal message within 24 hours, unless there is a high-priority communication already in place. Follow-up Terminal message with screensaver shall be sent to retailers reminding them to sell through activated stock. Summary in Bi-monthly Jackpot Magazine. Retailer Planogram when they receive new stock. Contact Centre staff informed within 24 hours. Sales Team shall be informed and shall update retailers and multiple head office accounts directly. An A4 poster will be sent to all retailers that do not have a media screen within 10 working days of validation. Allwyn shall use reasonable endeavours to ensure that the poster is displayed by these retailers.	For any game falling under Category C, advertising can refer to the Top Prize available in the game, provided that a Top Prize can still be won. If the last Non-Cash Prize, cash Top Prize, Regular Payment or Annuity Prize is validated whilst POS is still in-store, or advertising is still on air, Allwyn must ensure that the messages are changed accordingly. In the case of digital advertising, this shall be done within 24 hours. In the case of printed advertising at retailers, Allwyn shall communicate to retailers to remove the items within 10 working days and take reasonable steps to ensure retailers comply with the instruction. Allwyn shall also take the following steps to inform players and retailers: The National Lottery Line shall communicate the message to all relevant callers. www.national-lottery.co.uk shall be updated within 1 working day. E-media digital screens shall be updated within 48 hours. Please note: In the event of a last Top Prize validation occurring on the last working day of the week, e-media digital screens will be updated on the 2nd working day of the following week. Terminal message with screensaver shall be sent to retailers within 48 hours. Allwyn will use best endeavours to communicate a terminal message within 24 hours, unless there is a high-priority communication already in place. Follow-up Terminal message with screensaver shall be sent to retailers reminding them to sell through activated stock. Summary in Bi-monthly Jackpot Magazine. Retailer Planogram when they receive new stock. Contact Centre staff informed within 24 hours. Sales Team shall be informed and shall update retailers and multiple head office accounts directly. An A4 poster will be sent to all retailers that do not have a media screen within 10 working days of validation. Allwyn shall use reasonable endeavours to ensure that the poster is displayed by these retailers.

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  For all other games – Top Prize Management Code

  A Top Prize refers to the highest value which is available to be won on a Scratchcard Game.

  Detailed information of all prizes which are available to be won at the start of each game shall be provided in the Scratchcard Game Procedures available at www.national-lottery.co.uk. Details of how many Top Prizes available in a Game will be available online at www.national-lottery.co.uk.

  Any Scratchcard that offers a Top Prize that is either cash, Non-Cash Prizes, Regular Payment Prizes and/or Annuity Prizes (whichever is higher in value) may continue to be sold if there is still a Top Prize available.

  Once the last Top Prize has been validated, Allwyn, within 24 hours, will prevent further activations from taking place.

  After this date, retailers shall be permitted to sell Scratchcards that have already been activated. Inactive packs shall be removed from retailers at the next game collection.

  Once a Scratchcard Game is removed from sale, Allwyn shall instruct retailers to remove any advertising material which refers to prizes. Allwyn shall take all reasonable steps necessary to ensure that retailers comply with such instructions.

  Advertising can refer to the Non-Cash Prize or cash Top Prize available in the game, provided that a Non-Cash Prize or cash Top Prize can still be won.

  If the last Non-Cash Prize, cash Top Prize, Regular Payment or Annuity Prize is validated whilst POS is still in-store, or advertising is still on air, Allwyn shall ensure that the messages are changed accordingly.

  • In the case of digital advertising, this shall be done within 24 hours
  • In the case of printed advertising at retailers, Allwyn shall communicate to retailers to remove the items within 10 working days and take reasonable steps to ensure retailers comply with the instruction.

  Allwyn shall also take the following steps to inform players and retailers:

  • The National Lottery Line shall communicate the message to all relevant callers
  • www.national-lottery.co.uk shall be updated within one working day
  • E-media digital screens shall be updated within 48 hours. In the event of a last Top Prize validation occurring on the last working day of the week, e-media digital screens will be updated on the second working day of the following week
  • Terminal message shall be sent to retailers within 48 hours
  • A follow-up terminal message shall be sent to retailers reminding them to sell through activated stock
  • Contact Centre staff informed within 24 hours
  • Sales Team shall be informed and shall update retailers and multiple head office accounts directly.