Claudia Winkleman finds out how rhymes change lives in Sussex

The project, founded in Brighton in 1999, has a simple mission: to make music accessible to all young people, regardless of background. Today, it’s transforming lives across the region by offering free sessions in music production and genres ranging from grime to jazz for young people aged 12–25.

Over the years, AudioActive has supported the early journeys of several well-known artists including Jordan Stephens and Harley Alexander-Sule of Rizzle Kicks, Rag’n’Bone Man, Celeste, and ArrDee.

Claudia, The National Lottery’s first Ambassador-in-Chief, began her visit listening to rising star Lilly Wolfe. Before long, she was taking part in a Cypher – a group session where a DJ plays music while young artists rap, sing or perform spoken word before passing the microphone to the next person.

Claudia was accompanied by Bradley, a National Lottery player from South London who works in a children’s home and runs a music studio. He was eager to see how National Lottery funding supports grassroots music projects like AudioActive and soon joined in, rapping alongside the young artists.

Michelle Hunter, AudioActive’s Director of Programmes and Operations, said: “Bradley was in his element. Stepping into a Cypher can feel daunting; you’re surrounded by young people who’ve really honed their craft and aren’t afraid to express themselves. He embraced it completely.”

Michelle added that Claudia’s visit created huge excitement.

“There were lots of selfies at the end of the Cipher. Claudia was warm, generous with her time, and the young people absolutely loved having her there.”

Nurturing future stars is only one part of AudioActive’s work. Alongside its open-access sessions, the charity offers one-to-one mentoring to children and young people who may be at risk of serious violence or navigating difficult circumstances.

Michelle believes rap offers a powerful emotional outlet.

“Lyric writing, singing or rapping is cathartic – it gives young people a way to express what’s happening in their lives. If you really want to understand a moment in history, listen to the music. It’s written by the people, for the people.”

National Lottery funding has also enabled AudioActive to deliver vital work at its Worthing Hub, offering young people a welcoming, creative and supportive environment.

Michelle explained: “Our Worthing Hub has become a real lifeline for young people. It’s a space where they can make music, connect with trusted adults and feel safe. The National Lottery’s support means we can offer not just sessions, but stability.”

Funding has also supported Equaliser, a safe, inclusive space for girls, young women and non-binary artists aged 12–25 to create music and build confidence.

AudioActive’s growing reputation has led to performances at major public events and festivals.

Michelle said: “For many of the young people we work with, performing publicly is the first time they’ve been seen in a positive light. A lot of them aren’t in school or find school incredibly challenging. On stage, they shine.”

Over the past year, AudioActive has worked with more than 1,500 young people.

Michelle said: “Honestly, without The National Lottery’s support, we simply wouldn’t be able to offer the opportunities we do. Their funding helps us reach young people who need somewhere safe, creative and inspiring to be.”

11th January 2026