Thanks to National Lottery players, This Girl Can is back, helping to inspire women across the nation to get active. A new campaign is being launched to promote the initiative. Funded by Lottery players, the campaign aims to build on the success of the 2.8 million women already encouraged to get active.
The campaign was the first initiative of its kind to celebrate women of all shapes, sizes and levels of ability, encouraging them to get active in all their sweaty, jiggly glory.
The inspirational campaign looks to encourage girls and women of all ages and backgrounds to become more physically active, enjoying the benefits of improved health and wellbeing. Its ethos is simple: it’s OK to sweat, it’s OK to jiggle, it’s OK not to be brilliant (or to be brilliant!) and it’s normal for life to get in the way sometimes.
Quote: “This Girl Can has made a real difference since it launched, with the number of women doing regular physical activity and sport now at an all-time high. “
Sport England CEO, Jennie Price