New game idea

Got an idea for a new game, such as an Instant Win Game, draw game or scratchcard? Let us know and you could see your idea brought to life! Apart from a great story to tell your friends and family, imagine the excitement of possibly seeing your game idea being launched and played by thousands of people.

How to design a great game

Here are some things to consider when developing your new game idea:

What is the name of your game and is there a theme?

Come up with a catchy name and consider themes such as luck or sports.

How will the game be played?

Consider how players will play the game. For draw games, consider how often the game draw would take place. For scratchcards, think about different play styles, e.g., 'Your score beats theirs'.

What will the price and prizes be?

Think about what the price of the game and prize amounts will be, the different prize levels, the odds of winning and the percentage of sales returned to players in prizes. For draw games, consider whether the prizes will be fixed or shared amongst all winners.

For scratchcards, the top prize for a £1 game can't be more than £15,000; for a £2 game, no more than £150,000; and for a £5 game, no more than £2,000,000.

What is the game's strategy?

Ask yourself some of the following questions:

What are the likely sales for your game on an annual basis and what is the rationale for your estimates?
How does your game complement the existing portfolio of National Lottery games?
Are there any other games - lottery or non-lottery - with which the game will compete?
Does your game offer any play or prize benefits over existing National Lottery games?
Why would players choose to play your game?
How would you ensure that players continue to find your game interesting to play over time?

How to submit your idea

Please read the 'Allwyn Terms and Conditions for New Idea Review' shown on this page, then print and sign them, and send them with your game idea, and contact details, to the following address:

New Game Co-ordinator
Allwyn Entertainment Limited
Marketing Department
Tolpits Lane
Watford
WD18 9RN

If you do not hear back from us within 3 months unfortunately we have not been able to take your application further, but don't let this deter you from trying again with another idea, we love hearing them all!

Allwyn Terms and Conditions for New Idea Review

Please Note: (prior to submitting your idea) Allwyn or a third party (whether based in the UK or internationally) may have already developed or be in the process of developing an idea similar to your idea or the material that you are proposing to submit.

In consideration of Allwyn agreeing to consider my/our Idea ("the Idea"):

1. I/we warrant that I/we have the sole rights to submit the Idea to Allwyn for consideration and that in doing so I am/we are not infringing any other party's legal rights.
2. I/we hereby agree:-
- (a) by submitting the material regarding the Idea to Allwyn I/we have not established any confidential relationship and, none is implied by the submission of my material to Allwyn for its consideration, unless the idea is novel, entirely my/our own and I/we have established to Allwyn's reasonable satisfaction that I/we have not supplied it to any other third party;
- (b) that by agreeing to consider the Idea, Allwyn does not acknowledge that the Idea is new or novel or that I/we have any rights in it;
- (c) in undertaking to consider the Idea, Allwyn is under no obligation to accept the Idea;
- (d) that if Allwyn decides not to accept the Idea it is not under any obligation to give reasons for its decision although Allwyn will endeavour to do so (subject to legal or commercial restrictions);
- (e) that Allwyn shall not pay for considering the Idea and shall have no financial or other obligation to me/us or anyone else owing or acquiring an interest in any part of the idea for doing so. Notwithstanding this clause 2(e), Allwyn may at its sole discretion negotiate commercial terms if it deems the Idea to be commercially viable;
- (f) Allwyn is not under any obligation to return any materials submitted unless requested to do so by myself/ourselves;
- (g) that Allwyn will make an electronic copy of the idea and any materials submitted by myself/ourselves and will retain these electronic copies on file;
- (h) that if any third party claims that Allwyn by considering the idea has infringed the third parties rights I/we will indemnify Allwyn and keep Allwyn indemnified against any claims that a third party may have against Allwyn;
- (i) these terms and conditions constitute the entire agreement between us in respect of the submission of the Idea and no provision in these terms and conditions may be modified or waived except in writing by Allwyn;
- (j) these terms and conditions will be for the benefit of myself /ourselves and Allwyn, and the successors and assigns of each of them. The invalidity or unenforceability of any provision will not affect the enforceability and validity of the remaining provisions; and
- (k) that Allwyn will process my personal data in accordance with The National Lottery Privacy Policy;
- (l) that Allwyn may retain any other details and materials submitted by me and may be required to share these with the Gambling Commission and with any future operator of The National Lottery.
3. Allwyn agrees carefully to evaluate the idea and, if we conclude that there is merit in your idea, will respond to you in due course.

The relevant law for these terms and conditions is English Law. Any legal proceedings will be heard in the English Courts.

Signed:

Date:

Print name:

For and behalf of Allwyn Entertainment Limited: