New game idea
Got an idea for a new game, such as an Instant Win Game, draw game or scratchcard? Let us know and you could see your idea brought to life! Apart from a great story to tell your friends and family, imagine the excitement of possibly seeing your game idea being launched and played by thousands of people.
How to design a great game
Here are some things to consider when developing your new game idea:
What is the name of your game and is there a theme?
Come up with a catchy name and consider themes such as luck or sports.
How will the game be played?
Consider how players will play the game. For draw games, consider how often the game draw would take place. For scratchcards, think about different play styles, e.g., 'Your score beats theirs'.
What will the price and prizes be?
Think about what the price of the game and prize amounts will be, the different prize levels, the odds of winning and the percentage of sales returned to players in prizes. For draw games, consider whether the prizes will be fixed or shared amongst all winners.
For scratchcards, the top prize for a £1 game can't be more than £15,000; for a £2 game, no more than £150,000; and for a £5 game, no more than £2,000,000.
What is the game's strategy?
Ask yourself some of the following questions:
- What are the likely sales for your game on an annual basis and what is the rationale for your estimates?
- How does your game complement the existing portfolio of National Lottery games?
- Are there any other games - lottery or non-lottery - with which the game will compete?
- Does your game offer any play or prize benefits over existing National Lottery games?
- Why would players choose to play your game?
- How would you ensure that players continue to find your game interesting to play over time?
How to submit your idea
Please read the 'Camelot Terms and Conditions for New Idea Review' shown on this page, then print and sign them, and send them with your game idea, and contact details, to the following address:
New Game Co-ordinator
Camelot UK Lotteries Limited
If you do not hear back from us within 3 months unfortunately we have not been able to take your application further, but don't let this deter you from trying again with another idea, we love hearing them all!
Camelot Terms and Conditions for New Idea Review
Please Note: (prior to submitting your idea) Camelot or a third party (whether based in the UK or internationally) may have already developed or be in the process of developing an idea similar to your idea or the material that you are proposing to submit.
In consideration of Camelot agreeing to consider my/our Idea ("the Idea"):
- 1. I/we warrant that I/we have the sole rights to submit the Idea to Camelot for consideration and that in doing so I am/we are not infringing any other party's legal rights.
- 2. I/we hereby agree:-
- (a) by submitting the material regarding the Idea to Camelot I/we have not established any confidential relationship and, none is implied by the submission of my material to Camelot for its consideration, unless the idea is novel, entirely my/our own and I/we have established to Camelot's reasonable satisfaction that I/we have not supplied it to any other third party;
- (b) that by agreeing to consider the Idea, Camelot does not acknowledge that the Idea is new or novel or that I/we have any rights in it;
- (c) in undertaking to consider the Idea, Camelot is under no obligation to accept the Idea;
- (d) that if Camelot decides not to accept the Idea it is not under any obligation to give reasons for its decision although Camelot will endeavour to do so (subject to legal or commercial restrictions);
- (e) that Camelot shall not pay for considering the Idea and shall have no financial or other obligation to me/us or anyone else owing or acquiring an interest in any part of the idea for doing so. Notwithstanding this clause 2(e), Camelot may at its sole discretion negotiate commercial terms if it deems the Idea to be commercially viable;
- (f) Camelot is not under any obligation to return any materials submitted unless requested to do so by myself/ourselves;
- (g) that Camelot will make an electronic copy of the idea and any materials submitted by myself/ourselves and will retain these electronic copies on file;
- (h) that if any third party claims that Camelot by considering the idea has infringed the third parties rights I/we will indemnify Camelot and keep Camelot indemnified against any claims that a third party may have against Camelot;
- (i) these terms and conditions constitute the entire agreement between us in respect of the submission of the Idea and no provision in these terms and conditions may be modified or waived except in writing by Camelot;
- (j) these terms and conditions will be for the benefit of myself /ourselves and Camelot, and the successors and assigns of each of them. The invalidity or unenforceability of any provision will not affect the enforceability and validity of the remaining provisions; and
- (k) that Camelot will retain my name and other details and may be required to share any material submitted by me (including copies thereof), including my personal information with The Gambling Commission and with any other operator of The National Lottery from time to time.
- 3. Camelot agrees carefully to evaluate the idea and, if we conclude that there is merit in your idea, will respond to you in due course.
The relevant law for these terms and conditions is English Law. Any legal proceedings will be heard in the English Courts.
For and behalf of Camelot UK Lotteries Limited:
© Gambling Commission 2021