It Could Be You

Watch our new ad: a Lotto love story where hope prevails

Our heart-warming new TV ad, made by Oscar-winning director Tom Hooper (The King’s Speech), follows a couple’s enduring love and sense of hope over three decades.

Our ad begins, like so many good things, with eyes meeting across a crowded room. The date is 19th November 1994 and the TV playing in the background is showing the very first National Lottery draw. Everyone can feel a sense of hope and excitement (could it be them?!), not least our heroes Edward and Isaac – two protagonists who are about to make a lifelong connection.

When a Lotto ticket tumbles out of a back pocket, Isaac seizes the opportunity to return it. A smile is exchanged and a connection is made; one that will deepen over the years as the strangers fall in love, get married and build a life together. As we watch them laugh, love and turn grey, their enduring bond is symbolised by their hope that Edward’s Lotto numbers will come up.

Will one of Edward’s Lotto tickets come up trumps, bringing the couple a life-changing win? Watch our new TV ad below to find out. And remember this Saturday with Lotto: It Could Be You.

3rd June 2023

The National Lottery has been changing the lives of winners and supporting good causes across the UK since 1994. In that time, there have been more than 7,200 new millionaires created and by playing The National Lottery you raise over £4 million for Good Causes every dayΔ.

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