Love Your Local Theatre

Love Your Local Theatre helps keep stages in the spotlight

The curtain has gone up on The National Lottery’s Love Your Local Theatre campaign.

For the second year running the campaign will encourage the public to support their local theatre by providing a money off voucher. All Love Your Local Theatre vouchers have now been claimed.

The campaign is made possible through a partnership with Society of London Theatre and UK Theatre, the UK's leading theatre membership organisations committed to making theatre accessible to everyone. The money off voucher is powered by the nationally established Theatre Tokens gift voucher scheme.

Launched on World Theatre Day – 27th March 2023 – the Love Your Local Theatre campaign is being supported by an amazing lineup of 300 theatres across the UK. It’s our way of helping the UK theatre sector during the cost-of-living crisis and a thank you to National Lottery players who raise £30Million every week for good causes including the performing arts and theatres.

Love Your Local Theatre vouchers can be used in theatres from Southend to Scarborough, Cornwall to Cardiff and Newcastle to Nottingham.

Musical theatre star Alexandra Burke [pictured], who has performed at theatres and entertainment venues across the UK, is backing the campaign. She said, “I count my blessings to have spent so much time in these wonderful theatres around the UK on tour so I’m immensely proud to support the Love Your Local Theatre campaign.

“Theatre can have such an important impact on lives, I always say that it’s an escapism for all those involved where you forget all your troubles and worries for a few hours. It’s very important to attend our local theatres so we can continue to enjoy an array of arts, but also ensure that our local theatres can continue to remain open for many years to come and provide jobs and opportunities for so many individuals.

“It’s incredible seeing the work The National Lottery is doing in order to support theatres and with these vouchers, more people can attend their local theatre who wouldn’t have been able to before.”

Originally published 27th March 2023. Updated 28th March 2023.

The National Lottery has been changing the lives of winners and supporting good causes across the UK since 1994. In that time, there have been more than 7,200 new millionaires created and by playing The National Lottery you raise over £4 million for Good Causes every dayΔ.

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