New Set For Life campaign puts winning on repeat

Win On Repeat. That’s the key message of a brand new advertising campaign from The National Lottery focussed on Set For Life.

Inspired by the game’s incredible top prize of £10,000 every month for 30 yearsΔ, the fast-paced campaign centres around a series of short videos. From the slopes of a ski resort to a skate park’s ramps and the dancefloor of a club, they’re a reminder of how a Set For Life win can be enjoyed again and again and again.

Win On Repeat sounds as good as it looks thanks to a track created exclusively for the campaign by multi-award winning producer and musician Fraser T Smith. He’s previously worked with Adele, Stormzy, Gorillaz, Dave and Britney Spears (among others).

You’ll be seeing the new Win On Repeat campaign everywhere from social media, TV and streaming services such as Netflix and Amazon Prime to billboards in cities including London, Liverpool and Newcastle.

You can watch the new campaign below.

2nd April 2024

ΔRules & Procedures apply. Players must be 18+.

The National Lottery has been changing the lives of winners and supporting good causes across the UK since 1994. In that time, there have been more than 7,200 new millionaires created and by playing The National Lottery you raise over £4 million for Good Causes every dayΔ.

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